Business ethics - Essay ExampleThe latter was a http://outline-for-research-paper485.mystrikingly.com/ conspiracy to fix price but against which Virgin Atlantic blew an early whistle to stop prematurely. As one will notice, airline industry is full of stiff competition that takes all forms of unethical practices despite heavy fines that perpetrators are usually aware of (Fisman et al., 2005, p. 56).Ethical theories have majorly made general observations that the foundation of ethics is motivate by human desire to do good. It is a desire to good in the sense that the wish and the necessary action to accompany the wish are not usually mutually inclusive. Ethics therefore comes out as a concern on the way in which people apply moral principles to life. In other words, ethics is concerned with what s just, fair or acceptable by applying the fundamental that guide societal values. Business ethics is therefore guidelines that come out of concerns on how best a firm should relate with the society in a manner likely to promote the principles of justice and responsibility.